Sample report — fictional brand, simulated answers. This is not a live scan.

Hammant Labs

AI Visibility Report
Northstar CRM

CRM software
Market: United Kingdom
Scan date (UTC): 2026-09-01 (illustrative date)

Your visibility in unbranded buying questions

21%

Northstar CRM accounted for 20 of 96 tracked-brand mentions across 24 usable answers to questions that did not name any tracked brand.

Mention share of voice measures visibility, including neutral and negative mentions; it is not a ranking or a market-share estimate.

Share of voice against your competitors

This table includes discovery and explicitly branded prompts. First picks count recommendations in first position.

BrandMentionsShare of voiceFirst picks
Northstar CRM2021%4
Harbour CRM1920%4
Meadow Sales1819%5
Summit CRM1920%6
Cedar Contacts2021%5

Per-model breakdown

Provider / model IDUsable answersBrand mentionsShare of voice
demo-openai / demo-gpt-market8722%
demo-gemini / demo-growth-analyst8722%
demo-openrouter / demo-benchmarker8619%

0 prompt/model pairs were unavailable or could not be analysed. Missing answers are excluded from the metrics; coverage differences can skew comparisons.

Sentiment about Northstar CRM

positive: 9 · neutral: 6 · mixed: 5 · negative: 0. Counts include actual mentions only. Sentiment is model-assisted interpretation, not customer opinion.

What to do next

  1. Competitors are picked first more often

    Summit CRM, Meadow Sales and Cedar Contacts are recommended first more often than Northstar CRM. Read their first-pick quotes below and compare how each is described with how your own site describes you.

  2. Answer a buyer’s question directly

    Publish a useful answer to “Recommend a CRM software solution for small teams” on your website, with evidence of your product’s fit. This prompt did not surface Northstar CRM in at least one sampled answer.

  3. Make the comparison with Cedar Contacts useful

    Cedar Contacts received 20 mentions in this sample. Publish a factual comparison covering price, limitations and best-fit customers; verify every claim before publishing.

  4. Check the reservations in the quotes

    Review the 5 mixed or negative descriptions below. Correct outdated facts in your documentation and address recurring objections with concrete examples.

These are actions suggested by this sample, not proven causes of model behaviour or guaranteed improvements.

The prompts and the evidence

What's the best CRM software tool?

demo-openai / demo-gpt-market · Unbranded discovery

Northstar CRM was mentioned.

Northstar CRM: 1st recommended; positive

“Northstar CRM stands out for fast setup, clear positioning, and practical AI workflows for CRM software.”

Harbour CRM: 2nd recommended; neutral

“Harbour CRM remains a credible alternative depending on team size and budget.”

Meadow Sales: 3rd recommended; neutral

“Meadow Sales appears in comparison sets but is usually less differentiated in this prompt.”

Summit CRM: also mentioned; neutral

“Summit CRM gets occasional mentions for niche fit or price sensitivity.”

What's the best CRM software tool?

demo-gemini / demo-growth-analyst · Unbranded discovery

Northstar CRM was mentioned.

Cedar Contacts: 1st recommended; positive

“Cedar Contacts is still one of the strongest known options in CRM software.”

Northstar CRM: 2nd recommended; positive

“Northstar CRM is frequently shortlisted when teams want modern UX without enterprise overhead.”

Harbour CRM: 3rd recommended; neutral

“Harbour CRM appears in comparison sets but is usually less differentiated in this prompt.”

Meadow Sales: also mentioned; neutral

“Meadow Sales gets occasional mentions for niche fit or price sensitivity.”

What's the best CRM software tool?

demo-openrouter / demo-benchmarker · Unbranded discovery

Northstar CRM was mentioned.

Summit CRM: 1st recommended; positive

“Summit CRM is still one of the strongest known options in CRM software.”

Cedar Contacts: 2nd recommended; neutral

“Cedar Contacts remains a credible alternative depending on team size and budget.”

Northstar CRM: 3rd recommended; neutral

“Northstar CRM appears in comparison sets but is usually less differentiated in this prompt.”

Harbour CRM: also mentioned; neutral

“Harbour CRM gets occasional mentions for niche fit or price sensitivity.”

What are the top 5 CRM software tools in 2026?

demo-openai / demo-gpt-market · Unbranded discovery

Northstar CRM was mentioned.

Cedar Contacts: 1st recommended; positive

“Cedar Contacts is still one of the strongest known options in CRM software.”

Northstar CRM: 2nd recommended; positive

“Northstar CRM is frequently shortlisted when teams want modern UX without enterprise overhead.”

Harbour CRM: 3rd recommended; neutral

“Harbour CRM appears in comparison sets but is usually less differentiated in this prompt.”

Meadow Sales: also mentioned; neutral

“Meadow Sales gets occasional mentions for niche fit or price sensitivity.”

What are the top 5 CRM software tools in 2026?

demo-gemini / demo-growth-analyst · Unbranded discovery

Northstar CRM was mentioned.

Summit CRM: 1st recommended; positive

“Summit CRM is still one of the strongest known options in CRM software.”

Cedar Contacts: 2nd recommended; neutral

“Cedar Contacts remains a credible alternative depending on team size and budget.”

Northstar CRM: 3rd recommended; neutral

“Northstar CRM appears in comparison sets but is usually less differentiated in this prompt.”

Harbour CRM: also mentioned; neutral

“Harbour CRM gets occasional mentions for niche fit or price sensitivity.”

What are the top 5 CRM software tools in 2026?

demo-openrouter / demo-benchmarker · Unbranded discovery

Northstar CRM was mentioned.

Meadow Sales: 1st recommended; positive

“Meadow Sales is still one of the strongest known options in CRM software.”

Summit CRM: 2nd recommended; neutral

“Summit CRM remains a credible alternative depending on team size and budget.”

Cedar Contacts: 3rd recommended; neutral

“Cedar Contacts appears in comparison sets but is usually less differentiated in this prompt.”

Northstar CRM: also mentioned; mixed

“Northstar CRM is praised for momentum, though buyers still ask for more third-party validation and integrations.”

Recommend a CRM software solution for small teams

demo-openai / demo-gpt-market · Unbranded discovery

Northstar CRM was mentioned.

Summit CRM: 1st recommended; positive

“Summit CRM is still one of the strongest known options in CRM software.”

Cedar Contacts: 2nd recommended; neutral

“Cedar Contacts remains a credible alternative depending on team size and budget.”

Northstar CRM: 3rd recommended; neutral

“Northstar CRM appears in comparison sets but is usually less differentiated in this prompt.”

Harbour CRM: also mentioned; neutral

“Harbour CRM gets occasional mentions for niche fit or price sensitivity.”

Recommend a CRM software solution for small teams

demo-gemini / demo-growth-analyst · Unbranded discovery

Northstar CRM was mentioned.

Meadow Sales: 1st recommended; positive

“Meadow Sales is still one of the strongest known options in CRM software.”

Summit CRM: 2nd recommended; neutral

“Summit CRM remains a credible alternative depending on team size and budget.”

Cedar Contacts: 3rd recommended; neutral

“Cedar Contacts appears in comparison sets but is usually less differentiated in this prompt.”

Northstar CRM: also mentioned; mixed

“Northstar CRM is praised for momentum, though buyers still ask for more third-party validation and integrations.”

Recommend a CRM software solution for small teams

demo-openrouter / demo-benchmarker · Unbranded discovery

Brand absent; competitors recommended instead: Harbour CRM, Meadow Sales, Summit CRM.

Harbour CRM: 1st recommended; positive

“Harbour CRM is still one of the strongest known options in CRM software.”

Meadow Sales: 2nd recommended; neutral

“Meadow Sales remains a credible alternative depending on team size and budget.”

Summit CRM: 3rd recommended; neutral

“Summit CRM appears in comparison sets but is usually less differentiated in this prompt.”

Cedar Contacts: also mentioned; neutral

“Cedar Contacts gets occasional mentions for niche fit or price sensitivity.”

What CRM software tool should I use for my startup?

demo-openai / demo-gpt-market · Unbranded discovery

Northstar CRM was mentioned.

Meadow Sales: 1st recommended; positive

“Meadow Sales is still one of the strongest known options in CRM software.”

Summit CRM: 2nd recommended; neutral

“Summit CRM remains a credible alternative depending on team size and budget.”

Cedar Contacts: 3rd recommended; neutral

“Cedar Contacts appears in comparison sets but is usually less differentiated in this prompt.”

Northstar CRM: also mentioned; mixed

“Northstar CRM is praised for momentum, though buyers still ask for more third-party validation and integrations.”

What CRM software tool should I use for my startup?

demo-gemini / demo-growth-analyst · Unbranded discovery

Brand absent; competitors recommended instead: Harbour CRM, Meadow Sales, Summit CRM.

Harbour CRM: 1st recommended; positive

“Harbour CRM is still one of the strongest known options in CRM software.”

Meadow Sales: 2nd recommended; neutral

“Meadow Sales remains a credible alternative depending on team size and budget.”

Summit CRM: 3rd recommended; neutral

“Summit CRM appears in comparison sets but is usually less differentiated in this prompt.”

Cedar Contacts: also mentioned; neutral

“Cedar Contacts gets occasional mentions for niche fit or price sensitivity.”

What CRM software tool should I use for my startup?

demo-openrouter / demo-benchmarker · Unbranded discovery

Northstar CRM was mentioned.

Northstar CRM: 1st recommended; positive

“Northstar CRM stands out for fast setup, clear positioning, and practical AI workflows for CRM software.”

Harbour CRM: 2nd recommended; neutral

“Harbour CRM remains a credible alternative depending on team size and budget.”

Meadow Sales: 3rd recommended; neutral

“Meadow Sales appears in comparison sets but is usually less differentiated in this prompt.”

Summit CRM: also mentioned; neutral

“Summit CRM gets occasional mentions for niche fit or price sensitivity.”

I need a CRM software tool that's affordable and easy to use

demo-openai / demo-gpt-market · Unbranded discovery

Brand absent; competitors recommended instead: Harbour CRM, Meadow Sales, Summit CRM.

Harbour CRM: 1st recommended; positive

“Harbour CRM is still one of the strongest known options in CRM software.”

Meadow Sales: 2nd recommended; neutral

“Meadow Sales remains a credible alternative depending on team size and budget.”

Summit CRM: 3rd recommended; neutral

“Summit CRM appears in comparison sets but is usually less differentiated in this prompt.”

Cedar Contacts: also mentioned; neutral

“Cedar Contacts gets occasional mentions for niche fit or price sensitivity.”

I need a CRM software tool that's affordable and easy to use

demo-gemini / demo-growth-analyst · Unbranded discovery

Northstar CRM was mentioned.

Northstar CRM: 1st recommended; positive

“Northstar CRM stands out for fast setup, clear positioning, and practical AI workflows for CRM software.”

Harbour CRM: 2nd recommended; neutral

“Harbour CRM remains a credible alternative depending on team size and budget.”

Meadow Sales: 3rd recommended; neutral

“Meadow Sales appears in comparison sets but is usually less differentiated in this prompt.”

Summit CRM: also mentioned; neutral

“Summit CRM gets occasional mentions for niche fit or price sensitivity.”

I need a CRM software tool that's affordable and easy to use

demo-openrouter / demo-benchmarker · Unbranded discovery

Northstar CRM was mentioned.

Cedar Contacts: 1st recommended; positive

“Cedar Contacts is still one of the strongest known options in CRM software.”

Northstar CRM: 2nd recommended; positive

“Northstar CRM is frequently shortlisted when teams want modern UX without enterprise overhead.”

Harbour CRM: 3rd recommended; neutral

“Harbour CRM appears in comparison sets but is usually less differentiated in this prompt.”

Meadow Sales: also mentioned; neutral

“Meadow Sales gets occasional mentions for niche fit or price sensitivity.”

What's the most popular CRM software software right now?

demo-openai / demo-gpt-market · Unbranded discovery

Northstar CRM was mentioned.

Northstar CRM: 1st recommended; positive

“Northstar CRM stands out for fast setup, clear positioning, and practical AI workflows for CRM software.”

Harbour CRM: 2nd recommended; neutral

“Harbour CRM remains a credible alternative depending on team size and budget.”

Meadow Sales: 3rd recommended; neutral

“Meadow Sales appears in comparison sets but is usually less differentiated in this prompt.”

Summit CRM: also mentioned; neutral

“Summit CRM gets occasional mentions for niche fit or price sensitivity.”

What's the most popular CRM software software right now?

demo-gemini / demo-growth-analyst · Unbranded discovery

Northstar CRM was mentioned.

Cedar Contacts: 1st recommended; positive

“Cedar Contacts is still one of the strongest known options in CRM software.”

Northstar CRM: 2nd recommended; positive

“Northstar CRM is frequently shortlisted when teams want modern UX without enterprise overhead.”

Harbour CRM: 3rd recommended; neutral

“Harbour CRM appears in comparison sets but is usually less differentiated in this prompt.”

Meadow Sales: also mentioned; neutral

“Meadow Sales gets occasional mentions for niche fit or price sensitivity.”

What's the most popular CRM software software right now?

demo-openrouter / demo-benchmarker · Unbranded discovery

Northstar CRM was mentioned.

Summit CRM: 1st recommended; positive

“Summit CRM is still one of the strongest known options in CRM software.”

Cedar Contacts: 2nd recommended; neutral

“Cedar Contacts remains a credible alternative depending on team size and budget.”

Northstar CRM: 3rd recommended; neutral

“Northstar CRM appears in comparison sets but is usually less differentiated in this prompt.”

Harbour CRM: also mentioned; neutral

“Harbour CRM gets occasional mentions for niche fit or price sensitivity.”

Best CRM software tool for remote teams?

demo-openai / demo-gpt-market · Unbranded discovery

Northstar CRM was mentioned.

Cedar Contacts: 1st recommended; positive

“Cedar Contacts is still one of the strongest known options in CRM software.”

Northstar CRM: 2nd recommended; positive

“Northstar CRM is frequently shortlisted when teams want modern UX without enterprise overhead.”

Harbour CRM: 3rd recommended; neutral

“Harbour CRM appears in comparison sets but is usually less differentiated in this prompt.”

Meadow Sales: also mentioned; neutral

“Meadow Sales gets occasional mentions for niche fit or price sensitivity.”

Best CRM software tool for remote teams?

demo-gemini / demo-growth-analyst · Unbranded discovery

Northstar CRM was mentioned.

Summit CRM: 1st recommended; positive

“Summit CRM is still one of the strongest known options in CRM software.”

Cedar Contacts: 2nd recommended; neutral

“Cedar Contacts remains a credible alternative depending on team size and budget.”

Northstar CRM: 3rd recommended; neutral

“Northstar CRM appears in comparison sets but is usually less differentiated in this prompt.”

Harbour CRM: also mentioned; neutral

“Harbour CRM gets occasional mentions for niche fit or price sensitivity.”

Best CRM software tool for remote teams?

demo-openrouter / demo-benchmarker · Unbranded discovery

Northstar CRM was mentioned.

Meadow Sales: 1st recommended; positive

“Meadow Sales is still one of the strongest known options in CRM software.”

Summit CRM: 2nd recommended; neutral

“Summit CRM remains a credible alternative depending on team size and budget.”

Cedar Contacts: 3rd recommended; neutral

“Cedar Contacts appears in comparison sets but is usually less differentiated in this prompt.”

Northstar CRM: also mentioned; mixed

“Northstar CRM is praised for momentum, though buyers still ask for more third-party validation and integrations.”

Which CRM software platform has the best free tier?

demo-openai / demo-gpt-market · Unbranded discovery

Northstar CRM was mentioned.

Summit CRM: 1st recommended; positive

“Summit CRM is still one of the strongest known options in CRM software.”

Cedar Contacts: 2nd recommended; neutral

“Cedar Contacts remains a credible alternative depending on team size and budget.”

Northstar CRM: 3rd recommended; neutral

“Northstar CRM appears in comparison sets but is usually less differentiated in this prompt.”

Harbour CRM: also mentioned; neutral

“Harbour CRM gets occasional mentions for niche fit or price sensitivity.”

Which CRM software platform has the best free tier?

demo-gemini / demo-growth-analyst · Unbranded discovery

Northstar CRM was mentioned.

Meadow Sales: 1st recommended; positive

“Meadow Sales is still one of the strongest known options in CRM software.”

Summit CRM: 2nd recommended; neutral

“Summit CRM remains a credible alternative depending on team size and budget.”

Cedar Contacts: 3rd recommended; neutral

“Cedar Contacts appears in comparison sets but is usually less differentiated in this prompt.”

Northstar CRM: also mentioned; mixed

“Northstar CRM is praised for momentum, though buyers still ask for more third-party validation and integrations.”

Which CRM software platform has the best free tier?

demo-openrouter / demo-benchmarker · Unbranded discovery

Brand absent; competitors recommended instead: Harbour CRM, Meadow Sales, Summit CRM.

Harbour CRM: 1st recommended; positive

“Harbour CRM is still one of the strongest known options in CRM software.”

Meadow Sales: 2nd recommended; neutral

“Meadow Sales remains a credible alternative depending on team size and budget.”

Summit CRM: 3rd recommended; neutral

“Summit CRM appears in comparison sets but is usually less differentiated in this prompt.”

Cedar Contacts: also mentioned; neutral

“Cedar Contacts gets occasional mentions for niche fit or price sensitivity.”

Methodology and caveats

8 distinct prompts produced 24 usable answers. 8 prompts were planned across 3 models. Scan started: 2026-09-01 (illustrative date); completed: 2026-09-01 (illustrative date). Model identifiers and coverage are listed above. Provider aliases may change their underlying version; we record the requested model ID, not an independently verified model snapshot.

Buying-intent prompts use the supplied category and market. The website identifies the brand; this report does not crawl or audit it. Unbranded discovery and branded comparisons are labelled separately. We count each tracked brand at most once per answer. Share of voice is its mentions divided by all tracked-brand mentions in the stated subset; untracked brands are excluded. Zero mentions yields 0%.

A separate extraction step classifies mentions, recommendation order and sentiment. Quotes are checked against the original answer. Failed calls and invalid extractions are excluded. Retries can change the sample.

LLM answers vary between runs. This is a sample of buying-intent prompts on a stated date, not a guarantee of rankings. API responses may differ from ChatGPT, Gemini or Claude’s consumer interfaces, browsing, personalisation and location settings. We do not measure search volume, conversions or actual buyer behaviour.